Oct 6, 2026
Media
Bright Sparks: Pic Picot, Pic's Peanut Butter

"New Zealand-made energy is the future!" That's Pic Picot from Pic's Peanut Butter and he's a man after our own heart.

Picot was an early adopter of solar and put 486 solar panels on the factory roof in 2022. That made it the world’s first solar-powered peanut roastery.

On a good day, its 'Roasting Matilda' roasting machine can roast 3.3 million peanuts using pure solar energy and there's plenty of that in Nelson. That equates to about one jar every 10 seconds.

While it's now an economic argument to lower energy costs with solar, it's also a story that customers love and it means they're more likely to buy peanut butter from them, he says.

It's also a story that other businesses notice and one of his goals is that it starts to be seen as normal.

"If they're not doing it, the question becomes why the hell are you not doing it?"

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