The 'Electric Election': energy policies, side by side
Ahead of an SBN Masterclass event in March, Rewiring Aotearoa's Mike Casey offers his top tips about communicating sustainability effectively, adding to advice from John Berry, Gabrielle Pritchard, Albert Bifet and Laura Cibilich.
NZBusiness Magazine talked to experts about communicating sustainability and the top tips were:
As Rewiring Aotearoa's Mike Casey says, it's important to frame sustainability as an opportunity rather than a sacrifice. Focus on the benefits for business alongside environmental impact.
“Unlike a lot of environmental NGOs, we like to talk about substitution rather than sacrifice and we tend to put the economics ahead of the emissions, because when it comes down to it, that’s what most people care about. We are positive, pragmatic and transparent and we try to communicate our data in ways that everyday New Zealanders will understand by using analogies, comparisons and infographics.
“We don’t like to demonise fossil fuels as they have been central to human progress and instead we talk about the arrival of a better, cheaper, cleaner energy source that is now taking over. We prefer to focus on how the future could be better; we show that individuals have more agency than they might think; and we use personal stories of those who have already electrified to speed up the ‘neighbourhood effect’.”
The Sustainable Business Network's Communicating Sustainability Masterclass is on 25 March at AUT. Get your tickets here!
'Twas the night before Chris-mas, and all through the house, all the voters were stirring, the pundits showing their nous … the election will soon be over, but the energy crisis won't, so we'll be there to pester whoever is in power about the need to run more of the economy on New Zealand-made energy; can Ethiopia's aggressive push for EVs work and how does New Zealand compare in terms of adoption rates?; a two-way charging trial from Genesis shows promise in Auckland, but there's still a way to go before it's mainstream; small electric vehicles are often overlooked when it comes to electrifying transport, but it's hard to miss this weird French one; a solar-powered cafe (and some electric coffee); and we endorse the political vandalism of Keith of All Trades.
Read moreDownloadPoliticians are being urged to adopt stronger electric vehicle incentives ahead of the election. Climate and energy advocacy group Rewiring Aotearoa is arguing that EVs are one of the most effective long-term solutions for rising transport and energy costs. They're promoting an EV Salary Boost proposal, which would allow workers to access EVs through pre-tax salary arrangements – similarly to already existing schemes in the UK and Australia. Policy and Government Relations Spokesperson Ngaio Neumegen told Kerre Woodham that even with the rising cost of power, it's still cheaper to run an EV than a car running on imported fuel.
A proposal that would let New Zealanders lease an electric car using their before-tax pay has not won a commitment from either National or Labour, with the 7 November election days away. Under the EV Salary Boost, put forward by Rewiring Aotearoa and Drive Electric, an employee would lease a new or used EV for three to five years. The payments would come out of their pay before tax, lowering the cost of running the car. The idea is based on Australia’s novated leasing system, though the groups say they are not proposing a direct copy.
Read moreDownload
