Through A2W, she's a staunch advocate for hot water heat pumps, which are quickly growing in popularity here like they have in Australia, and a big supporter of the community electrification movement.

She can often be found at electrification events - from Electrify Wairarapa to Electrify the Hutt - explaining the latest tech for water and space heating and running people through the process of upgrading old cylinders or retrofitting gas systems.

Heat pump technology can significantly reduce energy bills (and the country's emissions) and she has grasped that installing them is also a big business opportunity. We're going to need a lot of trusted tradies to nail our electric transition and, as demand ramps up, the herding mentality takes hold and the community movement continues to push things in an electric direction, the business owners who embrace it early, like Jefferson, and the entrepreneurs who develop companies to solve customer problems, stand to benefit the most.

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